Zaha Hadid Architects (ZHA) has embraced generative artificial intelligence (AI) as a core tool in its design processes, aiming to enhance productivity and creativity across its projects, according to its chief executive, Patrik Schumacher.

Known for its innovative fluid “parametric” architectural style, ZHA has integrated AI systems into its workflows since early 2022. The firm has now moved from using off-the-shelf tools like MidJourney and Gendo to developing proprietary software tailored to architectural applications.

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