8 March: The big ‘women-washing’ day is upon us

Siri Zanelli cropped

Rather than just ‘celebrating’ women through social media posts, leaders in architecture need to implement real change, writes Siri Zanelli

8 March is the day when every architectural studio with a social media presence and a conscience digs into its company image folders to post photos of the women that work for them in order to “celebrate” them.

“Look, our industry has women.”

The majority of them are often Part 2s and 3s. Tricky subjects like the pay gap or whether they will be able to hang in there if they have children, or struggle through their menopause, or have an elderly relative to care for, or simply want to have a life, and not just a career, are best not discussed. Your Instagram feed will be filled with companies rolling out the International Women’s Day pedestal. But, what, exactly, are they celebrating?

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