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Plans in for Matt Architecture’s ‘immersive’ 10-storey Leicester Square attraction
More details emerge of plans for visitor experience on square’s last undeveloped corner
Matt Architecture’s plans to redevelop eight buildings on Leicester Square as a 10-storey immersive experience scheme have been submitted to Westminster council.
Designed for landowner Soho Estates, the LSX project is envisaging a major new visitor attraction in the heart of the West End with the proposals including a four-storey Piccadilly Circus-style LED screen fronting onto the square.
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