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UK shopping centres offer the perfect opportunity to reinvent retail and our city centres, writes Trevor Morriss
When shopping malls first began to appear across Britain’s town centres nearly sixty years ago, they were a symbol of modernity, allowing consumers to shop their favourite brands all under one roof for the first time.
But in today’s digital-first world, the convenience the shopping mall once signalled has been upstaged by the rise of e-commerce. Deserted, outdated malls feature frequently in local headlines, with the collapse of flagship high street chains and department stores leaving many shopping centres without a raison d’etre, a process that accelerated with the advent of the pandemic.
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