Sam Jacob wins £2.25m V&A entrance contest

Sam Jacob Studio competition winning entry for revamp of V&A Cromwell Road entrance

Museum’s Cromwell Road entrance and atrium to be overhauled

Sam Jacob Studio has won the £2.25m competition to overhaul the V&A’s Cromwell Road entrance.

The architect beat Studio Tilt, Nex, Gibson Thornley and John Puttick Associates.

The project will reimagine what was the South Kensington museum’s original grand entrance before Amanda Levete provided a new one with her Exhibition Road Quarter transformation.

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