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Research from Ramboll and Climate Group says most firms are more willing to foot the bill for sustainable products than they were a year ago
Almost half of firms are prepared to pay a premium for lower emission steel and concrete, according to a new report released today by Climate Group and Ramboll at Climate Week NYC has revealed.
The research, The Steel and Concrete Transformation: 2024 market outlook on lower emission steel and concrete, indicates growing momentum, with 45% of respondents saying they would be willing to pay a premium for emissions reductions of 25% or higher for steel, while 57% would be willing to do so for reductions exceeding 50%.
For concrete, these numbers were 40% and 49% respectively.
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