Proposals look to expand luxury offer at grade II-listed holiday haunt

Priory Bay Hotel View

Ben Adams Architects has won planning for the redevelopment of Priory Bay Hotel on the Isle of Wight.

The proposals for Aria Resorts aim to re-establish the site as a viable year-round holiday destination with a range of new accommodation added to the hotel plus improved and expanded facilities.

The newly modernised and extended grade II-listed hotel will provide 27 guest rooms and 14 suites, alongside an additional 12 woodland retreats and 56 individual lodges, all set in the hotel’s 19.7ha of grounds which include Priory Woods and Priory Beach. 

Priory Bay Hotel_Spa View

Priory Bay Hotel, by Ben Adams Architects

Existing listed barns and outbuildings will be refurbished along with new facilities to provide a new restaurant and bar, spa and gym facilities, farm shop and swimming pool. 

Ben Adams said: "The Isle of Wight has for too long been a place of retirement, bargain holidays and the decayed grandeur of a previous age.

"This project is at the heart of the island’s rejuvenation as we seek to holiday at home, eat well, live well and avoid the carbon costs of long-haul travel."

The project is due to start on site in the summer and complete in 2020.