Commercial and residential blocks recommended for approval by planning officers

AHMM-designed proposals for a revamp of Shepherd’s Bush Market, including delivering new commercial and residential buildings, are being recommended for approval by planning officers at Hammersmith and Fulham Council.

The practice’s west London plans for developer Yoo Capital would deliver a stepped nine-storey commercial building with 32,380sq m of space, dubbed Goldhawk Studios. Proposed uses include office accommodation, a life-science incubator that would be operated by Imperial College London, a café, meeting rooms and space for market traders.

The former A Cooke pie and mash shop, immortalised by rock band The Who in the film Quadrophenia, would be reconfigured as a pedestrian entrance to the new commercial space under the proposals.

A six-storey residential block proposed for the 1.8ha site would offer 40 “affordable” homes, split between rent and shared-ownership.

Refurbishment work at the market would deliver new and replacement stalls and shops, façade improvements to railway arches that form its backdrop, a replacement canopy and new entrance signs at Goldhawk Road and Uxbridge Road.

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AHMM’s Goldhawk Studios proposals

A report to members of Hammersmith and Fulham’s Planning and Development Control Committee said 126 objections had been received in relation to the proposals since they were lodged in May – contrasting with 47 representations in support.

Concerns included the height, massing and scale of the proposals. Government heritage adviser Historic England also described the proposals as “visually dominant” and harmful to the character of the Shepherd’s Bush Conservation Area.

Recommending the proposals for approval, planning officers acknowledged that the commercial block was a “tall building” in planning policy terms, but said its impact was justified.

“The proposals would deliver good quality architecture which regenerates part of the White City Regeneration/Opportunity Area and optimises the capacity of the site with good quality office, commercial and residential accommodation within a high-quality public realm,” they said.

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View of the refreshed market street with its new canopy

Officers added that they did not consider the development would have a “disruptive and harmful impact” on the skyline, or result in any harm to the setting of adjacent heritage assets.

They said the housing element of the scheme would contribute to the borough’s targets, while work on the market area would “retain and improve” its vitality.

In addition to the reconfiguration of the former pie and mash shop in Goldhawk Road, the proposals will require the demolition of another building to provide vehicle access to the site.

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The residential element of AHMM’s Shepherd’s Bush plans

Buildings formerly used as a hostel by charity for the homeless St Mungo’s would also be demolished to make way for the scheme. That part of the site, known as the Old Laundry Yard, is in temporary use as artists’ space.

The AHMM proposals come up for determination almost 12 years after proposals to redevelop Shepherd’s Bush Market, drawn up by Robin Partington Associates, were given outline consent.

That scheme, which included 250 apartments, foundered in 2016 following a lengthy legal battle with market traders.

Members of Hammersmith and Fulham’s Planning and Development Control Committee meet to consider AHMM’s proposals at 7pm on Tuesday.