So 2021, how should we prepare?

Martyn Evans index

Martyn Evans reflects on what we can learn from a year like no other as the next one hoves into view

This time last year I wrote a column about the lack of risk taking in our business. I must have felt frustrated and eager for new ideas. Reading it back, it sounds optimistic for the coming year. Who knew?

The most perceptive thing I’ve read these last nine months since the word coronavirus entered our lexicon is that it won’t revolutionise the way we live, it’ll just quicken trends that were already bubbling up. As we head into the new year and, vaccine dependent, glimpse a world that might be somewhere close to a normality we recognise, it might be useful to canter through some of the issues I believe we should put at the top of our lists for consideration.

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