Housing minister Esther McVey has been ridiculed for a Conservative Party conference address in which she talked about building a new generation of homes using “3D architects” and appeared to suggest that using computers was an innovation.

McVey vowed the government would meet its “huge” target of building 300,000 homes a year by industrialising housing, creating 195,000 jobs and turning it into a £40bn sector on a par with the automotive industry.

Investing heavily in modern methods of construction (MMC) would result in new jobs that would appeal to younger people more than the traditional methods whose practitioners were largely in their 60s, she claimed.

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