Initiative seeks to give local people greater control over boarded shops, pubs and high streets, alongside funding for 330 communities

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A row of shops in Llanelli

The government has announced a £5 billion package of measures intended to give communities greater powers to take control of high streets, public spaces and local assets.

The Pride in Place strategy was launched by prime minister Keir Starmer yesterday as part of the wider Plan for Change policy, the government’s long-term mission to support renewal of places and public services across the UK. It will channel funding into 339 local areas, which ministers described as among the country’s most overlooked communities.

According to the Ministry of Housing, Communities and Local Government, the programme is intended to “breathe new life” into struggling neighbourhoods by giving residents a direct say over regeneration and investment.

As part of the initiative, 169 areas will each receive £2 million annually over ten years, while a further 95 will share £150 million of immediate funding to improve parks, play areas and leisure facilities. Communities will also gain new powers to block gambling and vape shops, and to buy or reclaim vacant or threatened local assets, including pubs, shops and community halls.

Announcing the scheme, Starmer said: “For too long, people have watched their towns and streets decline – powerless to stop boarded-up shops and neglected parks. That ends now. We’re investing in the UK’s future, by backing the true patriots that build our communities up in neighbourhoods across every corner of the country. Because it’s people who bring pride, hope and life to our communities.”

The prime minister added: “We’re choosing renewal over decline, unity over division. This is our Plan for Change in action – giving power and pride back to the people who make Britain great.”

Secretary of state for housing, communities and local government Steve Reed said: “When people step out of their front doors, they know their communities are struggling. They see shuttered pubs, fading high streets and their local areas in decline. Yes, communities have been stretched – but they haven’t given up. They’re working hard to make things better, and we’re backing them.”

The government has indicated that potential outcomes could include new housing on derelict sites, health centres in repurposed commercial buildings, or the creation of new parks. Spending proposals will only be approved where there is evidence of meaningful community engagement.

The announcement comes amidst Labour’s attempt to address the political challenge posed by Reform, which is polling strongly in many Labour-held constituencies.

Further details are expected to follow, including how funding will be applied in Northern Ireland and in partnership with the devolved governments in Scotland and Wales.

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