At the end of 2022, OpenAI realised the most profound example of “product-market-fit” in tech history; when Chat GPT gained 100m users in just four weeks. In the short period since then, it has become clear from the accelerated release schedules at Google, Meta, Adobe etc that all the tech giants had been sitting on similar products for some time, but stuck within the “innovator’s dilemma” and not wanting to disrupt their own lucrative business models - they hesitated to launch them to the masses.

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