Nike names architect for new London HQ


US sports brand tight-lipped about location

Nike has chosen BDG to design its new London HQ - but not revealed where this will be.

The London architect and interior design practice will deliver Nike’s new UK base after the American sports giant announced it would vacate its current office when its lease runs out in 2020. This is in Soho and is a stone’s throw from its flagship Oxford Street "Nike Town" store (pictured above).

BDG chief creative officer Colin Macgadie said he was delighted to be working with the $34.4bn-turnover (£26.4bn) sporting behemoth.


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