Broadcaster to sell off London Television Centre site amid savings drive

Hopkins' proposal for ITV's South Bank headquarters

Hopkins’ proposal for ITV’s South Bank headquarters

ITV has announced that it will not proceed with Hopkins Architects’ proposals to redevelop its London Television Centre and is instead putting the South Bank site up for sale.

The broadcaster in February won planning permission to replace its 45-year-old home with a much larger two-part scheme. Hopkins’ proposals featured a 31-storey tower with 213 new homes and a new headquarters building for ITV with 44,434sq m of new office space, 3,632sq m of studio space, and 216sq m of new retail space. The non-residential element of the scheme would have been 14 storeys at its highest.

Conservation group the Twentieth Century Society opposed the plans, dubbing them “bland” and arguing the scheme would “present a massive and impenetrable frontage to a prominent riverside location that is successful and significant due to its permeability and sense of openness”.

ITV moved out of the current buildings in April, relocating to offices in central London and studio space in White City ahead of the presumed start of redevelopment work. But now it has announced a change of plan.


ITV’s London Television Centre

In a statement, the broadcaster said it had decided to put the site on the market.

“Since the original decision to redevelop the South Bank site ITV has launched its new strategy and has successfully moved to new office space in Holborn and studios in W12,” it said.

“These provide excellent modern, functional and flexible working environments.

“ITV needs to ensure that its property portfolio in London supports the new strategy by giving flexibility to continue to grow, while supporting our ambition to be an agile and increasingly digital organisation.

“By remaining in our current London office and studio spaces we can focus more time and resource on the areas of the business which will deliver greatest value.”

ITV’s most recent interim results said the broadcaster was “targeting £35m to £40m cost savings from 2019 to 2021, with £15m in 2019”.

While ITV’s decision to offload its South Bank assets would not stop a new site owner from proceeding with the approved Hopkins scheme, Lambeth council’s consent is more likely to be taken as a precedent for the acceptability of future proposals.

New ITV Centre by Hopkins Architects

Proposal for the new ITV Headquarters, by Hopkins Architects

Recommending the scheme for approval earlier this year, officers said that while the new blocks would be taller than the existing buildings and closer to Queen’s Walk – the South Bank Thameside path, nearby buildings such as Sea Containers House and the Oxo Tower were of similar height to the headquarters element of the proposals.

“Although comparable in height to these existing buildings, the office element of the proposals would have a reduced visual impact in comparison to these buildings,” they said. “The proposal would be significantly set back from the River Thames with a dense green screen in front reducing its visual prominence.”

Hopkins’ proposed tower was set back from the riverfront, at the southern part of the development site.

Officers said the dimensions of the new tower were similar to the existing one “albeit slightly taller” – 104m compared with 88m, and that the proposed structure would be “more refined” with an “elegant silhouette”.