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Cultural hub forms part of wider regional tourism strategy that seeks to attract two millions visitors a year to the area
Milan-based Giò Forma Studio has completed a new cultural building, Design Space AlUla, in Saudi Arabia.
The building is located within the AlJadidah Arts District in AlUla, 25km from Saudi Arabia’s first UNESCO World Heritage Site at Hegra, known for its ancient rock tombs.
The curator of Design Space AlUla is Sara Ghani, an architect and urban planner.
Ghani said: “Design Space AlUla commits to celebrating AlUla’s natural history, its cultural heritage, and vernacular materials - inspiring sustainable futures that are rooted in place. Our ambition is to fuel the design economy, provide resources to designers to explore and experiment, and be a place for visitors to research, explore and connect with the processes behind AlUla’s design journey.”
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