MATT Architecture working on plans for ‘world class’ visitor attraction on Leicester Square with Piccadilly Circus-style LED screen
By Tom Lowe2026-04-17T11:25:00
Eight properties to be redeveloped to provide ‘immersive experience’ for up to 600 visitors at a time
MATT Architecture is working on plans to bring a major new visitor attraction to London’s Leicester Square featuring a giant Piccadilly Circus-style LED screen, Building Design can reveal.
The LSX Leicester Square project would redevelop eight existing properties next to the square’s Odeon cinema to create a ten-storey “immersive” experience with four basement levels.
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