Unibail-Rodamco-Westfield (URW) has launched a consultation for a masterplan framework aimed at transforming Croydon’s North End Quarter, which includes the Whitgift Centre, Allders, and surrounding areas. Allies and Morrison, known for masterplanning urban regeneration projects such as King’s Cross, is the lead architect.

The framework, developed by URW, sets out principles for creating a vibrant, mixed-use town centre, integrating residential, retail, and cultural spaces with green, pedestrian-friendly routes. The proposal includes housing across multiple tenures, including market sale, build-to-rent, student, co-living, and supported housing, addressing Croydon’s urgent housing needs and promoting a multi-generational community.

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