“Raising the bar on product information”: Wienerberger on becoming first to achieve CCPI assessment for bricks and pavers

“We could see the demand building,” said Paul Instrell, chief commercial officer at Wienerberger UK & Ireland, as he reflected on the company’s decision to pursue the code for construction product information (CCPI) assessment for its UK-manufactured bricks and pavers.

Over the past 18 months, Instrell said the conversation around CCPI has shifted from curiosity to expectation. “Particularly among our core client base – architects, specifiers and design professionals – there’s been a noticeable demand for independently assessed, accurate and transparent product information,” he explained.

According to the company, Wienerberger is the first manufacturer to achieve CCPI assessment for UK-produced bricks and pavers – a move it said directly supports architects in meeting compliance requirements, reducing design risk and improving confidence in specification.

The CCPI was developed to raise standards across the construction industry by ensuring that product information is accurate, clear, accessible, up to date and unambiguous. For architects, this can help streamline the specification process while supporting compliance with the Building Safety Act and the principles of the golden thread of information.

“The CCPI is playing a pivotal role in driving up standards,” Instrell continued. “We’re proud to be part of a group of manufacturers committed to higher standards in construction product information, marketing and product claims.”

The risks of incomplete or ambiguous data have been well documented in recent years and Wienerberger believes this accreditation helps protect both the specifier and the end client. The company said that clear and verified product data supports informed decision-making, reduces the chance of specification errors and mitigates potential liability linked to inaccurate or misleading claims.

Amanda Long, chief executive at CCPI, described the certification as a step forward for the wider industry: “Accurate and transparent product information is essential for building safety and this achievement highlights Wienerberger’s commitment to supporting safer construction practices.”

Instrell sees the CCPI assessment not just as a compliance milestone, but as preparation for what’s next. Regulatory expectations around product traceability and performance accountability will only increase. “This achievement ensures our product information systems are agile, robust and ready to support upcoming changes in building legislation,” he added.

For architects, Wienerberger’s message is clear: alongside delivering bricks and pavers, the company aims to provide the documentation and transparency needed to specify with confidence.