A new found confidence was in evidence through the halls at this year’s Cevisama
Stands were buzzing with visitors from across the globe and exciting new product launches generated a revived interest in the latest trends and developments in the industry.
Now in its 28th year Cevisama, the International Exhibition for Architectural Ceramics, regularly brings together exhibitors from all over the world to showcase innovative new products and applications. The Spanish Ceramic Tile Manufacturers’ Association (ASCER) represents a large number of its members at the fair each year in order to promote the general and joint interests of the Spanish Ceramic Tile industry.
Whilst the overall colour palette was still dominated by neutral tones, interesting new surfaces, reliefs and installations were used to create eye- catching accents that added depth and interest to walls and floors.
Lace prints, reliefs as well as padded mosaics could be seen across the board in various shapes and forms. Grespania introduced “Antares” a new 3D wall tile, which produces an impressive “creased paper” effect on large surfaces. The range is available in a 30x60cm format and in monochrome black and white colour ways. On the opposite end of the scale, the company’s “Kenai” collection features a flamboyant red colour, which was impactful displayed next to its pure white counterpart. “Kenai” is a range of 30x30cm wall tiles that feature a “padded” 3D effect that is also available in black and silver.
Inalco introduced “Diamond”, a wall tile that generates a geometric and almost retro inspired look. Available in a size of 33x100cm, the tiles play with the light beautifully and are available in four elegant colour ways: plain white, cream, toffee and aubergine. Inalco also experimented with new ways of using tiles in the home and introduced “Art Clay”, a reproduction of oil painted canvas. Combining different colour tones, textures and contrasts, the result is a very authentic looking print. The product was awarded the Grupo Via’s IPLUS 2009 interior design award for its contribution to the fusion of art and industry.
Similarly looking at alternative finishes for its product, Tau introduced “Antico”, a new range with a glaze finish, which is traditionally only used for hand-made ceramics and has been made available to the commercial market at an affordable price for the first time. The company’s “Massimo” range, available in a 60x120cm format and suitable for ventilated facades, creates a stunning stripe effect with a silky finish, especially effective on large scale installations. Tau also launched a collaboration with renowned artist Karim Rashid, who has designed “Nostalgia”, a range of glazed porcelain tiles in rustic colours, which have been combined with different ink jet printing techniques and artistic patterns.
Tile of Spain is the collective brand of ASCER, the ceramic tile manufacturers’ association of Spain. It represents approximately 150 member companies, equalling approximately 98% of the national production. Its target is to represent and promote the general and common interest of the tile sector, providing a wide set of services to its members, as well as supporting sustainable competitive advantages within the industry.
This is a joint effort of the members of ASCER, with the support of the Spanish Institute for Foreign Trade (ICEX). While every tile producer promotes and markets their brand individually, the origin mark “Tile of Spain” represents their common values, such as the choice of excellent raw materials and the highest possible quality standards.