The missing business education in architecture: Why architects struggle to value their services
By Nicholas Jewell2024-11-06T05:00:00
In an industry where fee undercutting erodes standards and stability, it’s time for architecture to embrace business education and defend the true value of its expertise, writes Nicholas Jewell
Architects today face a relentless financial squeeze – and the problem is deeper than market conditions. Despite a growing demand for business acumen within the profession, architectural education has yet to fully embrace the financial realities architects face daily. As fee undercutting and financial instability become common across practices, it’s clear that architectural academia must reassess how well it prepares architects for the commercial challenges of running a practice.
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