Are property events worth the cost? Only if you have a plan and follow through

A-+This+one+pls+Oli

Source: Ackroyd Lowrie

Oliver Lowrie shares lessons from the frontline of property event season – and why success depends on more than just showing up

As we enter UK property event season, many of us will feel obliged to dust off the smart-ish blazer and try to remember where we put the 10,000 business cards we got printed in 2019.

The question most of us will be asking ourselves as we fork out for tickets and accommodation for MIPIM, UKREiiF, or LREF is “Does any of this actually win work?”

Sure, it’s great to get a feel for the mood of the industry yada-yada-yada, but we all spend the money on these events looking for it to somehow be returned to us, ideally many times over.

This content is available to registered users | Already registered?Login here

You are not currently logged in.

To continue reading this story, sign up for free guest access

Existing Subscriber? LOGIN

REGISTER for free access on selected stories and sign up for email alerts. You get:

  • Up to the minute architecture news from around the UK
  • Breaking, daily and weekly e-newsletters

 

Subscribe to Building Design and you will benefit from:

Gated access promo

  • Unlimited news
  • Reviews of the latest buildings from all corners of the world
  • Technical studies
  • Full access to all our online archives
  • PLUS you will receive a digital copy of WA100 worth over £45

Subscribe now for unlimited access.