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Oliver Lowrie shares lessons from the frontline of property event season – and why success depends on more than just showing up
As we enter UK property event season, many of us will feel obliged to dust off the smart-ish blazer and try to remember where we put the 10,000 business cards we got printed in 2019.
The question most of us will be asking ourselves as we fork out for tickets and accommodation for MIPIM, UKREiiF, or LREF is “Does any of this actually win work?”
Sure, it’s great to get a feel for the mood of the industry yada-yada-yada, but we all spend the money on these events looking for it to somehow be returned to us, ideally many times over.
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