The developer, which has an in-house architecture team, has secured consent for a residential-led mixed-use scheme opposite The Whiteley, replacing a previously approved office development by Foster + Partners
Developer Vabel has received planning consent from Westminster City Council for the redevelopment of 114–150 Queensway in Bayswater.
The 200,000 sq ft Queensway Parade scheme includes 94 homes, eight retail units and improvements to the surrounding public realm. Around 37% of the homes are designated as affordable, with 70% of those for social rent.
The proposed development replaces a previous consented scheme designed by Foster + Partners, known as The William, which secured approval in 2022. That earlier proposal included 32 homes and almost 11,000 sq m of office space.
Vabel acquired the site in 2024 from investment manager MARK, which had overseen the previous planning process. The site sits opposite Foster + Partners’ The Whiteley scheme.
Vabel’s managing director and co-founder, Daniel Baliti, said: “Queensway is re-energising its reputation as a vibrant, multi-faceted community and we are delighted to be a part of its continued transformation.”
The scheme has been designed in-house by Vabel. The developer said the design aims to create a “contextual and contemporary” response to the evolving character of Queensway.
The redevelopment will also deliver improvements to the public realm in coordination with Westminster City Council. A Tesco supermarket will be retained within the scheme, and the developer said it intends to reintroduce community amenities such as a Post Office.
Jeremy Spencer, creative director and co-founder of Vabel, said: “This is a once-in-a-generation opportunity to revitalise Queensway Parade with a project that will deliver high-quality homes, vibrant retail, improved public spaces and sustainable design at the heart of Bayswater.”
He also argued that the project demonstrated the advantages of Vabel’s in-house architecture and development management teams, saying that the integrated approach allows the company to “devise high-quality, design-led developments” that are “viable, buildable and nurtured through implementation without compromise.”
Vabel said the scheme is designed to achieve a 60% reduction in carbon emissions compared with baseline targets set by the London Plan and the Greater London Authority.
Construction timelines have not yet been confirmed.
>> Also read: Fosters set for Queensway Parade go-ahead
>> Also read: Fosters wins approval for Whiteleys project – for fourth time
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