Vabel wins planning approval for Queensway Parade development in Bayswater
By Ben Flatman2025-10-07T05:00:00
The developer, which has an in-house architecture team, has secured consent for a residential-led mixed-use scheme opposite The Whiteley, replacing a previously approved office development by Foster + Partners
Developer Vabel has received planning consent from Westminster City Council for the redevelopment of 114–150 Queensway in Bayswater.
The 200,000 sq ft Queensway Parade scheme includes 94 homes, eight retail units and improvements to the surrounding public realm. Around 37% of the homes are designated as affordable, with 70% of those for social rent.
The development replaces a previous consented scheme designed by Foster + Partners, known as The William, which secured approval in 2022. That earlier proposal included 32 homes and almost 11,000 sq m of office space.
Vabel acquired the site in 2024 from investment manager MARK, which had overseen the previous planning process. The site sits opposite Foster + Partners’ The Whiteley scheme.
Vabel’s managing director and co-founder, Daniel Baliti, said: “Queensway is re-energising its reputation as a vibrant, multi-faceted community and we are delighted to be a part of its continued transformation.”
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