Loughborough University has announced a partnership with Thomas Heatherwick’s Humanise campaign.

The partnership will see the development of content for a new master of arts program in architecture and design, set to launch in autumn 2025. The initiative will include a series of lectures and workshops focusing on the integration of emotion in design, emphasising the importance of creating spaces that evoke joy and well-being.

The collaboration seeks to eradicate “soulless and boring buildings,” which the Humanise movement identifies as detrimental to public health and the environment.

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