Social value is not just for PQQs but should infuse your whole culture

Michael Squire_Senior Partner, Squire & Partners (c) Gareth Gardner

Source: Gareth Gardner

Michael Squire explains how moving to Brixton from King’s Cross triggered a new approach to community engagement for his practice

Being located in Brixton has enormous benefits for us as a practice. Based at The Department Store, where Ferndale Road meets the commercial buzz of the thriving south London neighbourhood, our staff enjoy some of the capital’s best amenities and love being part of a community with a distinct history and identity.

But Brixton is also an area with significant socio-economic challenges and, as a relatively large creative business coming to the area, we felt it essential that we made a positive impact on our local community in the short and long term.

The key for Squire & Partners has been to consider what impact we (and other creative businesses) can have on the young people on our doorstep – what skills, space or opportunities can we provide which will be useful to them now and in later life?

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