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Building the necessary political pressure to change the world will not be done simply by pitching good ideas, says Tom Bennett
What happens if you fill a room with architects and invite discussion on the climate crisis? Someone will make the case for being more persuasive with clients. The words “carbon” and “circular” will be used liberally and in various combinations. PAS 2035 may crop up. Many excellent points will be made.
None of what follows is intended to diminish the importance of all of that good stuff. But, in our rush to engage the problem through the prism of our particular role-identity, are we missing a larger point?
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