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This technique of starting of outrageously with an over-the-top proposal and then making great play of 'listening to objectors/residents/etc.' and then responding with an apparently far more sensitive design is wearing extremely thin - it's happening again and again, all over the UK. It's the go-to approach no doubt recommended by the PR/lobbying companies employed by developers to help them win planning permission. An enormous number of these PR/lobbying companies are set up and/or staffed by individuals who have either served as local government politicians or who are still serving as local government politicians. They have the 'inside track' on how development control committees work and how planning offices approach proposals.

This rot has got to stop.
We're all seeing through it.
Soon there won't be many places where local people haven't been through this sorry saga of countless iterations of whatever woeful design proposal etc. etc., everyone spending copious hours of their lives battling it out trying to preserve the environment in which they live.

it's all extremely depressing.