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The principle is great..I wonder however if cramming in 5 hours of hours into 4 days doesnt put even more burden on the 'invisible partners' who have to take on the strain of the work at home (especially with small children involved)...something a jolly Friday might not compensate for, especially in London where the commute to the office for some if not most of the staff will be around 90 mins door to door. The Cedric Price model might be better; get to work at 8 am and leave the office at 3pm...