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5% will drop out in the first few weeks when they realise that all the arty-farty stuff isn't for them. By the end of the year, 25% will have dropped out or transferred to other courses.

I wouldn't advise anyone to be put off because of the fees... they will never get repaid back in full.

As to Tom Jeffries challenging the industry to pay salaries that justify the fees. Yes great. I'm all for that! However, I would challenge the Universities to provide 'value' for their fees and produce graduates who are not only creative, imaginative, intellectual problem solvers with excellent graphic design skills; but who also have the pragmatic and technical skills needed to be profitable in a practice.

If I was paying (sorry borrowing) £9k a year - I'd want to be taught the skills needed to get a job (and do that job well) instead of having to rely on philanthropic practices to teach on the job after graduating.