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Hello Charles,
Thanks for your question. I didn’t choose the title, we’ll have to ask BD’s editorial team about that, but I’m happy to answer your ‘why’ question from our perspective.

I have used social media as a business development tool for about six years – I’ve been networking online for that long, and it is an integral part of my work. So for me these tools are simply an extension of a range of more traditional tools like the telephone and face-to-face meetings, print advertising and paid for listings. The new technique saves a huge amount of time in areas such as customer, opportunity and competitor research, finding collaborators, education, PR, and creating a stream of pre-qualified leads (because people ring you and refer you knowing you better than if you were not online).
Social media therefore helps us in both the process of winning, and delivering work well.

We have also successfully used social tools to recruit staff – last time we recruited we used linkedin and twitter for our technical recruitment, which apart from the process of generating the documentation (which I would do anyway) was entirely free and very effective.

By the way, are your underpants really combustible? Have you any evidence?

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