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Tuesday29 July 2014

Studio Weave under fire for image of 'too white' Hackney

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Council forced to remove CGI of Narrow Street scheme

An image produced by Studio Weave for a public realm project has been criticised for being “too white”.

The Black and Ethnic Minority Network complained the rendering of Narrow Way in Hackney was offensive because almost everyone in it was white.

Studio Weave's Narrow Way in Hackney

Studio Weave’s Narrow Way in Hackney

It issued a statement entitled “Future of Hackney won’t be whitewashed” in which chief officer Ngoma Bishop said: “The image revealed Hackney’s transformation into a borough inhabited almost entirely by young white people.

“The diversity of the borough has almost completely disappeared and the different communities, cultures and people of all ages and abilities have been replaced with white children and cyclists.”

Hackney council, which commissioned the full pedestrianisation of Narrow Way, removed the image from its website after the complaints.

Eddie Blake of Studio Weave, which is based in Hackney, said the image was not intended to publicise the project but to show the client how some temporary paint would work.

The street was partially pedestrianised some years ago but has been dominated by buses. These are now being rerouted. The first phase of the scheme will open at the end of this week. If it proves a success after six months it will be extended indefinitely.

“It’s a great little project,” said Blake. “We’re doing something pretty positive for the area so this is a real shame.

“We’re creating a new public space, which is fairly rare in London, and our design is accessible and inviting. The last thing we want to do is put people off.”

 

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Readers' comments (7)

  • Id be more worried about the quality of the proposal as a starting point

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  • Someone paid for that image? There is some serious "turd polishing" techniques going on there, add some random horrible colours and patterns, flags, and very badly Photoshoped people. All its missing is birds and hot air balloons.

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  • What a bad image. It must have taken, oooh, at least ten minutes. Was it done by a 14 year old work experience pupil? Actually, that's an insult to work experience pupils, who generally produce better artwork than that.

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  • White Goodman.

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  • The comments on here about quality of image just re-inforce the lack of imagination that pervades this industry. These guys are trying to portray an idea not a finished project, yet if they dont produce a 10 hr rendered night shot they get shot down by their contemporaries. While the arch-trolls lurch through their digital dens these guys are are out getting s hit built.

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  • Whacking off in Photoslop? CGI brings new meaning to the phrase : "hand-crafted"? Dire and depressing.

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  • goosewing

    I'd be more concerned about the size of these giant people who are going to invade the area rather than the colour of their skin!

    This looks like a screen-grab from a late 1980's TV show title sequence

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