Mattel reveals Architect Barbie
Iconic doll adds architect title to her CV
Barbie is to become an architect, manufacturer Mattel has revealed.
The firm said the latest incarnation of the 52-year-old doll, Architect Barbie, would appear this autumn as part of an ongoing series of career-themed dolls.
The architect edition of the doll includes heavy black-rimmed glasses, a hard hat, a small model of a pink house, a dress with a skyline print and a cylindrical document carrier containing blue prints.
Since her debut in 1959, Barbie has accrued an impressive CV, with over 120 job titles running the gamut from babysitter to astronaut, via ballerina, business executive, surgeon, gymnast, paleontologist, firefighter and teenage fashion model.
In early 2010 Mattel launched a public-voting system to decide Barbie’s next career move as part of the “I can be…” series of special edition dolls, with architect offered as one option.
But in February 2010 the results of the vote saw Barbie shun architecture to become a computer engineer. Speaking last year, a spokeswoman for Mattel said : “When they imagine Mommy going to work, they think she drinks coffee; she wears a dress to work; she is on the phone all day. A professional architect is not in their lexicon.”
However, a campaign by architectural historian Despina Stratigakos, curator of a 2007 exhibition Architect Barbie and a professor at the State University of New York’s architecture school, appears to have been successful enough for Mattel to take notice.
Stratigakos is thought to be among the architects that collaborated with the toy manufacturer to create Architect Barbie.