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Friday01 August 2014

Design PRIMA announces seminar programme line-up

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A series of informative and thought-provoking seminar sessions are to take place within the Design PRIMA exhibition later this month.

Workplace design, the future of the workplace and how technology might impact upon it are the key themes across the seminar sessions to be given at the Business Design Centre on the afternoon of the 29th February and the morning of the 1st March 2012.

Joe Cilia, of the Association of Interior Specialists, will focus on office acoustics and look at how future workplaces will cope with trends, such as agile working, the need for collaborative spaces and areas for focus and concentration. More flexible spaces are being demanded from our buildings, but how do designers allow for areas of privacy and areas of communication? Can white noise be a solution and what is it? These are just some of the issues that will be addressed.

From a totally different perspective Phil Hutchinson, Joint Managing Director of BDG architecture + design, will ask ‘has flexible working depersonalised the workplace’? Our working environments are facing a cultural conundrum: the need to work more efficiently and flexibly, enabled by technology and driven by real estate costs but does this mean we need to compromise our sense of belonging in the workplace? Phil will discuss what personalisation means in the modern workplace and how the world of social media challenges our perception of ‘me’, ‘us’ and ‘them’.     

Jennifer Castoldi is the founder of Trendease International; she is also ACID’s (Anti Copying in Design) Development Director. Jennifer will explore the current trends and drivers in the design market. She will also put forward the importance of understanding intellectual property, original design, and explain the ‘Commission

It Don’t Copy It’ campaign, as well as talk about the future of IP and its implications to the design sector.

There will also be sessions from Trudy Martin of Colebrook Bosson Saunders, Matthew Wailling of Cordless, Helen Parton (co-author of Total Office Design), Hannah Malein of Mix Trends and The Carbon Trust. All of the sessions are designed to inform and stimulate ideas and discussion amongst designers, architects and those with an interest in the future of the workplace.

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