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Thursday31 July 2014

Why are construction professionals using Linkedin?

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In the right hands, Linkedin is a powerful tool

Had a lot of invitations to join Linkedin recently? Why are your clients and colleagues inviting you? In the right hands, Linkedin is a powerful tool.

Let’s have a look at why it works.

1. Because your clients are using Linkedin

Linkedin is the largest professional online network, with over 8 million UK members. Of all the “social networks” Linkedin has the best reputation among professionals, because it is built around the concept of a referral network, with an accessible, rigorous way of controlling who can contact whom.

2. Because Linkedin makes your network visible

When you join Linkedin and connect online with the people you know, you can see each other’s connections. From a list of perhaps 30 people you know well, you are connected to thousands of others through trusted relationships. This means you can get a personal introduction or recommendation, and Linkedin will even tell you who to contact to get it.

3. Because you can be found on Google

The internet isn’t a replacement for face-to-face relationships, but it does help people keep in touch in between. Next time your name is mentioned, will someone be able to find you online? Optimise your Linkedin profile so that people searching on Google will find you via Linkedin. Your public Linkedin profile becomes your professional home online.

4. Because you can work as a team

Whether you are a one-man band or multinational, all the people you work with can help you do more business. Linkedin helps them share your useful things with others in a permission-based way email marketing cannot. Your profile and company page become outposts of your website, the human face of your business, a footprint of your credibility.

5. Because it Improves the bottom line

In 2008 a colleague of mine set up a new sustainable products business and used Linkedin together with a simple website to generate hundreds of thousands of pounds of orders through referrals. Like everyone in our industry, you get work through the people you know, and the chances are that some of them are using Linkedin. Are you talking to them?

 

 

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Readers' comments (4)

  • zecks_marquise

    Because it is like facebook before it got crap

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  • Why are construction professionals using Linkedin? Looking for employment

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  • Ivor - yes, but only if you're cynical about it. You'll get out of it exactly what you put in. It's not really the networking tool it set out to be, but it is a good way of maintaining visibility within the circuit of people you choose to expose yourself to.

    If you link it to twitter, it is also a good discipline to the amount of vapid blather that you spout, in the certainty that your clients will quickly tire of the mindless drivel and cold, repeated 'news' that appears to make up 99.99% of twitter traffic (check out the box to the right of this comment to see how dull and repetitive twitter can be).

    Keep it focused and interesting and it can help to keep you fresh in the marketplace.

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  • Lucy Mori

    LinkedIn is immensely powerful as it enables you to see who your friends and contacts know - your second and third degree connections can lead you new jobs for your practice or vaulable information.
    I have been using LinkedIn since 2005 when my business school colleagues first invited me to join - the architectural profession is just beginning to get up to speed but I am continually surprised by the number of professionals from all fields (lawyers, accountants) who have not tapped into it yet.
    The trick is to connect with as many people as possible - but I always limit it to people I have actually met face-to-face. For architects the challenge is to connect with non architects. When you get above 3-400 connections, the opportunities become more interesting.

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