Why are construction professionals using Linkedin?
In the right hands, Linkedin is a powerful tool
Had a lot of invitations to join Linkedin recently? Why are your clients and colleagues inviting you? In the right hands, Linkedin is a powerful tool.
Let’s have a look at why it works.
1. Because your clients are using Linkedin
Linkedin is the largest professional online network, with over 8 million UK members. Of all the “social networks” Linkedin has the best reputation among professionals, because it is built around the concept of a referral network, with an accessible, rigorous way of controlling who can contact whom.
2. Because Linkedin makes your network visible
When you join Linkedin and connect online with the people you know, you can see each other’s connections. From a list of perhaps 30 people you know well, you are connected to thousands of others through trusted relationships. This means you can get a personal introduction or recommendation, and Linkedin will even tell you who to contact to get it.
3. Because you can be found on Google
The internet isn’t a replacement for face-to-face relationships, but it does help people keep in touch in between. Next time your name is mentioned, will someone be able to find you online? Optimise your Linkedin profile so that people searching on Google will find you via Linkedin. Your public Linkedin profile becomes your professional home online.
4. Because you can work as a team
Whether you are a one-man band or multinational, all the people you work with can help you do more business. Linkedin helps them share your useful things with others in a permission-based way email marketing cannot. Your profile and company page become outposts of your website, the human face of your business, a footprint of your credibility.
5. Because it Improves the bottom line
In 2008 a colleague of mine set up a new sustainable products business and used Linkedin together with a simple website to generate hundreds of thousands of pounds of orders through referrals. Like everyone in our industry, you get work through the people you know, and the chances are that some of them are using Linkedin. Are you talking to them?
Find out how:
Want to learn more? Join one of Su’s Linkedin workshops.