In Los Angeles, Prada loyalists can now shop at the ‘epicentre’ of the brand experience. Rem Koolhaas’ new store for the fashion label isn’t just a flagship sailing down Rodeo Drive: it wants to redefine the relationship between consumer and product.
Only logged in subscribers have access to it.
Existing subscriber? LOGIN or
Subscribe for unlimited access to:
Alternatively REGISTER for free access on selected stories and sign up for email alerts