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Adam Strudwick on why we need a radical rethink in how we conceptualise sustainability
Slowly but surely, the construction industry is waking up to the reality that we’ve been painting over the cracks in our sustainability drive with empty promises. Demand for certified-sustainable buildings continues to grow, as the Overton window slides towards rigorous, evidence-based discourse that calls out greenwashing for what it is — a damaging barrier to progress.
Despite these small green revolutions, you only need to walk through the City of London and observe the brightly lit empty offices at 3pm on a Friday afternoon to see we are still a long way off our sustainable goals.
It seems that our fixation on Science Based Targets and environmental badges of honour —BREEAM, LEED, Zero Energy Certification, you name it — although well intentioned, is distracting us from the bigger picture. While drilling down into the detailed, box-ticking exercises required to achieve these credentials, we are ignoring a key part of the sustainable building picture: human experience, and levels of use.
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