Architect says Solihull scheme’s ethos was ’simple things done beautifully’

Bennetts Associates has completed work on a new headquarters building for Norton Motorcycles in Solihull.

The manufacturer has moved into an existing light industrial building which has been revamped to include customer reception, brand display, service workshop, manufacturing, design and R&D studios as well as test facilities and offices.

The 7,300sq m scheme was completed earlier this month although the complex began turning out bikes just six months after the project team was appointed last year. Others to work on the job include QS Stace, structural engineer Cundall and services engineer Couch Perry Wilkes.


Norton was founded in 1898 and went into administration at the start of last year before being rescued by Indian motorcycle giant TVS Motor Company.

Julian Lipscombe, director of Bennetts Associates, said: “It has been a great privilege to play a key role in the rebirth of a global icon. We have created an environment for Norton that embodies their commitment to design quality, innovation and sustainability. A project ethos from the outset of ‘simple things done beautifully’ has resulted in a refined solution that could be delivered at great speed.”

All pictures by Hufton & Crow