Swiss Cottage scheme had previous 2016 consent which was never completed
Camden council has approved two major residential schemes designed by Cartwright Pickard and Morris + Company, both brought forward by developer Regal.
At 100 Avenue Road in Swiss Cottage, Cartwright Pickard has drawn up revised proposals for a long-stalled 24-storey tower above the tube station. Originally designed by GRID Architects and approved in 2016, the scheme had seen demolition and basement works completed, but above-ground construction halted under the site’s previous owner, Essential Living.
Regal acquired the site in March last year and submitted updated plans retaining the original height and massing but adding two additional floors, increasing the number of homes from 184 to 237. The scheme now includes 70 affordable homes across social, affordable rent and intermediate tenures. Revisions also include a reworked brick facade and the introduction of a second staircase.
Regal will act as both developer and contractor on the scheme.
Elsewhere in the borough, Camden also granted planning permission for a student housing-led development designed by Morris + Company at 33–35 Jamestown Road and 211 Arlington Road in Camden Town. Brought forward by Regal in joint venture with 4C Group, the scheme will deliver 178 student bedrooms, 27 affordable homes and over 3,600 sq ft of commercial space arranged around a retained 19th-century pub.
Steve Harrington, planning director at Regal, said: “Our work with Camden has proven that it is possible for both public and private sector to work together with the speed and pragmatism that the planning system needs. This is the kind of delivery that makes a difference – not just more homes, but better ones.”
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