You state that at its peak on Channel 4 the Stirling Prize ceremony attracted 1.2 million viewers while just 280,000 watched its 2011 screening as part of BBC2’s Culture Show (News May 3).
TV is no longer the medium of the masses it was 10 years ago; even then things were changing.
Allow us to stream the Stirling Prize live over the internet and viewing figures will go up, I guarantee.
The architecturally inclined can watch from their laptops in coffee shops, their phones in the park, or even from their desks in the office if they happen to be working the weekend, as many do.
Tailor a show for architects towards the habits of architects and perhaps the trends will be more accurately represented.
Rick Price
via bdonline
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