From bland to brand

Louis Kahn’s Bangladesh National Assembly, which Klingmann selects as “a brand that connects architecture with the public”.

Is the concept of ‘brandism’ a critique of clienthood rather than current architectural practice?

This is premium content. 

Only logged in subscribers have access to it.

Login or SUBSCRIBE to view this story

Gated access promo

Existing subscriber? LOGIN

A subscription to Building Design will provide:

  • Unlimited architecture news from around the UK
  • Reviews of the latest buildings from all corners of the world
  • Full access to all our online archives
  • PLUS you will receive a print copy of WA100 worth over £30 when it is published in December.

Subscribe now for unlimited access.

Alternatively REGISTER for free access on selected stories and sign up for email alerts