Signature Architecture used word to attract web traffic

Signature Architecture, a Birmingham-based firm, has been fined £8,300 for misusing the title “architect”.

Birmingham Magistrates’ Court heard that the firm, headed by Christopher Straker, was using the word “architect” in its metadata — the unseen information behind a webpage that is used to attract visitors through internet search engines.

The court found that the use of the word in this context falls within the meaning of using the title “architect” in the course of business or practice. The court further found that Mr Straker had personally held himself out as an architect in connection with his practice.

Straker and Signature Architecture were ordered to pay fines totalling £3,500 and were ordered to pay a further £4,800 towards the Arb in costs.