Profession must sell itself on evidence not ego, says RIBA presidential candidate
Architects need the equivalent of the Hippocratic oath if the profession is to earn the public’s trust – and higher fees, said one of the candidates hoping to become the next RIBA president.
Repositioning architecture as a profession based on research, analysis and evidence is essential to being taken more seriously, said Alan Jones.
“We have to become a trusted profession in the sense that doctors and lawyers are and to do that we need to become more evidence-based, knowledge-based,” he told BD.
You are not currently logged in.
Take out a subscription to BD and you will get immediate access to:
Get access to premium content subscribe today