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96% of Brits have never heard of the Green Deal

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Only 17% of employers are aware that the Green Deal is also applicable to business

A new survey has revealed that 96% of Brits have never heard of or do not understand the Green Deal, which is set to launch in the New Year.

The survey by Rexel revealed the findings with just two months to go until the launch of the Green Deal funding.

Despite three-quarters of people admitting that they are concerned about rising energy bills, 61% of UK adults have never heard of the Green Deal and 35% said they do not understand it. Additionally, three-quarters of respondents said they would not know where to find more information on the Green Deal if they needed to.

While consumers value greater energy efficiency in the workplace, businesses are missing out, with only 17% of employers aware that the Green Deal also applies to them. Over 70% of those who are aware of the Green Deal plan to make use of the forthcoming loan.

For businesses that are planning to make use of the Green Deal loans, LED lighting would be their first consideration with 18% of employers opting for this measure. 10% of respondents plan to use the loans to install window glazing and 9% to improve insulation or draught proofing.

Brian Smithers, director at Rexel UK said: “With more than nine in ten adults confessing that they have never heard of or don’t understand the Green Deal, it’s no wonder that Greg Barker MP was recently forced to admit that no assessments had been carried out and only 12 providers have signed up to the scheme to date”

“For the Green Deal to truly deliver, it’s crucial that the industry doesn’t leave the ball in the Government’s court. We need to work together to educate business owners and consumers about the benefits of energy-saving measures, and the role the Green Deal can play in making these available at no upfront cost.” 

 

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Readers' comments (3)

  • What is "head of the Green Deal"?

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  • Justin, I believe it's what is known as a typo. Has now been corrected.
    Anna Winston,
    Online editor

  • Title: "96% of Brits have never heard of the Green Deal"
    Para 3: "61% of UK adults have never heard of the Green Deal"
    So, which is it? Has someone been to the Daily Mail school of journalism?

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  • so, what IS the green deal?

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