All articles by Robert Sakula
-
Features
Making a name for yourself
How important is branding to architects? We are told it is everything these days, and that the really important thing is to have a distinctive, easy-to-remember, impossible-to-misspell name such as Coke or Ka, or FCUK. Perhaps that's why architects call themselves things like Squid or Proton or Studio X. Imagery ...
-
Opinion
Help wanted
Young and malleable or old and experienced? Issues arise when adding a new member of staff