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It reminds of the classic outburst from that infamous guru of good taste ,Gerald Ratner who announced that his own products as "total crap" and "cheaper than an M&S prawn sandwich but probably wouldn't last as long". OK, not exactly the same....but perhaps may have an effect ....and may bring about a return to some decent criticism instead of this "sitting on the fence" which prevails in the current environment. It appears we've become "grey" or several shades of, and are only provoked to put a finger above the parapet when someone else "goes over the top". Perhaps not the most eloquent of speeches from Frank but at least he's putting out his stall and placing the products there for all to see. Now let us see what we , as the prerogative 98% can do with it or are you are trying to squeeze into the 2% room still. (I wonder why 98%?....not 99% or 95% which are more obvious numbers..............did anyone ask that question?)