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A quick thought!

What about commissioning a new cool (heat-resistant) form of [self-financing and temporarily acting] advertisement banner installation, which inventively/passively illuminates the advertisements over the particular fortnight that causes the problem or on all 3 seasonal fortnights as predicted by Christopher above - as installed on however many of the foreground Victorian buildings’ attics it takes to foil the ray.

Look at this here on Google Streetview: http://goo.gl/maps/VSq1s

The potential host buildings at street level are crying out to advertise. Let’s kill ‘two birds (or more) with one stone’, i.e. let the street advertise in mid-air and the stakeholders below agree to banish the street level bill-posting for good, et viola, a beautiful street once again.

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