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From RumJum's website: "The principal driver for the external appearance is to create an identity that reflects the world-class quality of The Faculty of Engineering, whilst also creating a contextual response to the surrounding heritage and contemporary buildings. The facade concept references the repeated detailing of the listed Gothic and Victorian brick and stone facades and also ‘cellular automaton’ which is a discrete model studied in the field of engineering and used by the University to describe how the microstructure of steel changes during processing - making it important to the University and Sheffield’s heritage and local industry."

....and I'm sure those references won't be wasted on the thousands of people blighted by this elementary attempt at facadism.