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I think this may be a knee-jerk reaction from Sennett - it depends on how the building is organised and run. If you believe 00:/, then it will be community-led with a socially linked agenda, funding etc. - in other words actually a bulwark of resistance against the gentrification of the area which (and here Sennett is correct) drives creativity out of informally established "thriving" districts. 00:/ certainly have a track record of sticking up for the little guy, so I would give them the benefit of the doubt before assuming they've sold out to bag a big commission.
Undoubtedly a more stupid name than "Silicon Roundabout" coan hardly be imagined, and this implies the opposite of what 00:/ are actually talking about.
Sennett's comparison of Shoreditch with Masdar is shocking in it's irrelevance - this district shares absolutely nothing in common with the pipe dream of an oil baron looking for somewhere to hide his money.