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Could not agree more, Louise. Architects are dragged into this 'architectural dialogue' from a basic training of 'how to do a crit' in college. There is an onus to embrace this language, when surrounded by a like minded collection of people all trying to impress their tutors far more than their peers. They think have to do this by convincing everyone that they have conceptualised sufficiently well on the scheme for it to merit such language. It is wonderful that there is often the talent and skill behind such language, but sadly it can also hide a lack of genuine design consideration and skill, client empathy or, worse, basic common building sense. Until architects can communicate sufficiently well with anyone who is not an architect, we will be forever viewed by others as incomprehensible, aloof and rightly outsiders in the building industry disappearing up our own ...