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It's not just about the winning - it's the taking part. Being shortlisted for a major award can have a great impact on raising the profile of a practice. There is press coverage before and after, lots on-line, and fanstastic opportunities for networking at the award-giving event.

But awards are only a small part of marketing a practice - and for the majority of UK practices not the most effective way to win more work. So awards should be seen in perspective (preferably your clients).