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From a non- architectural / design / construction point of view, I think beauty is in the eye of the beholder, or has your industry really become this artificial world. Strata pushed the boundaries in its own right, for design to grow and blossom these boundaries need to be pushed otherwise every building in London would just be four walls and glass windows. Strata was designed by BFLS, but behind the name is a team of people that put their heart and soul into this building, they have put their time and love into this creation. It is someone’s paper dream built. So for those real architects out there, who have been through this process you must know how it feels. Ugly / Beautiful?…I think its beautiful, because it has been designed and built with care.